Australia’s Minister for Tourism, Martin Ferguson has unveiled a US$1 million project to translate the entire Australian tourism database into Chinese.
The Australian Tourism Data Warehouse (ATDW) consists of more than 26,000 Australian products and experiences, and the translated data will be made available across ATDW’s distribution network spanning 150 digital channels.The aim is to enable tourism operators to access Australia’s fastest-growing inbound market by making tourism products available for the Chinese consumer.
