The post-merger integration between TUI AG and TUI Travel is progressing smoothly and with a faster pace than originally anticipated. We have therefore accelerated organisational change, implementing a flat structure to enable fast and agile decision-making and clearly separating our Tourism Business from our Specialist Travel.
The merger of TUI and TUI Travel combined the premium leisure hotel and cruise brands of TUI AG with the strong marketing and sales capabilities, modern and efficient airline fleet, inbound services network and unique holiday concepts of TUI Travel. This has resulted in a vertically-integrated tourism business model completing our progression from predominantly being a trading business, to being a branded consumer services group with a strong focus on exclusive hotel and cruise content.