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Starwood to launch new ski resort in China

Thursday, April 5, 2012

Starwood Hotels & Resorts will open its first dual-branded ski resort complex in Changbaishan, northeast China, later this year. The Westin Changbaishan and Sheraton Changbaishan Resort will open in August 2012, adjacent to the slopes of Changbai Mountains in Jilin province, close to the border with North Korea.

The Westin and Sheraton resort complex will be located 10km from Changbaishan Airport, close to the city of Baishan.

Offering ski-in/ski-out access, the 257-room Westin Changbaishan Resort will feature a range of restaurants, a kids’ club, spa and an indoor swimming pool. The 296-room Sheraton Changbaishan Resort will feature a ‘Link@Sheraton’ technology hub, as well as a restaurant and lounge, spa, indoor swimming pool, and fitness centre.

The resort complex will offer more than 3,400m2 of meeting space including a 1,240m2 ballroom.

“We look forward to introducing both Westin and Sheraton to Changbai Mountains with this spectacular, new ski resort complex where guests will enjoy world-class amenities set against the backdrop of one of China’s most visually stunning mountain ranges,” said Stephen Ho, Starwood's Senior Vice President of Development for Asia Pacific.

“China is both our fastest growing global market and our richest source of loyal travellers, and we expect that this dual-branded Starwood resort development will resonate with Chinese travellers who stick with the brands they know and love.”

Source: Travel Daily Asia