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TUI Travel rated most valuable travel and tourism brand!

Tuesday, February 18, 2014

For the second year in a row, TUI Travel, the parent company of TUI China, has been rated the most valuable brand in the travel and tourism sector in the Brand Finance® Global 500 league table 2014. TUI Travel has also climbed 22 places this year in the overall global list!

Brand Finance is the world’s leading brand valuation consultancy and each year produces a league table of the world’s top companies, ranking them by their brand value. It calculates this brand value by determining the value a company would be willing to pay to license its brand if it did not own it. According to Brand Finance, the portfolio valuation of TUI Travel’s brand is valued at $3.960 billion for 2014, up from $3.162 billion in 2013.