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TUI China Celebrates Grand Opening of Shanghai Branch

Thursday, August 29, 2013

On August 27th, 2013, TUI China celebrated the grand opening of its highly-anticipated Shanghai branch, located in the CH International Tower, in Hongkou District, Shanghai.

In a statement regarding the grand opening, the CEO of TUI China, Mr. Marcel Schneider, expressed his vision for the new Shanghai branch: Shanghai is the economic capital of China and a major hub for international commerce. Recognizing this market potential, we have established the Shanghai branch to serve as a bridgehead for further business development in Eastern China market.

TUI China’s Shanghai branch will focus on providing professional services to Shanghai’s growing M.I.C.E. (Meetings, Incentives, Conferences and Events) sector. Mr. Schneider believes, TUI China is a natural fit for this market, due to our unparalleled international and local operational experience in arranging M.I.C.E. services for both large multinationals and Chinese companies.

In May of 2011, TUI China became the first and only Sino-European company to be granted an outbound license by the Chinese government. Regarding this achievement, Mr. Schneider stated, “…knowing that competition is good for any market environment and the consumer in particular, a gradual opening of the outbound market for foreign players seems opportune. This would be an excellent way to do so, as not only additional knowledge and expertise but also a different approach to quality, service delivery, training and product innovation would be made available to the Chinese consumer.” At the time, Mr. Schneider also emphasized the company’s long-term commitment to the Chinese market: Since entering the China market [in 2003] we have been firm that we are here for the long run, nothing has or will change this.

The World Tourism Organization (WTO) has stated that China will become the largest receiving country in the world by 2020 with 130 million annual visitors and its outbound market will grow at an annual rate of 12.3 % until 2020, reaching 100 million outbound arrivals per year. Echoing these statements, The World Travel and Tourism Council (WTTC) predicts that business travel expenditures in China will reach US$277 billion by 2020, overtaking even the US. In fact, recent research by the Global Business Travel Association (GBTA) indicates that in three years China will become the world’s largest business travel market.

TUI China Marketing 29/08/13